Poster project for my nephew. Geometry created in Maya, compositing done in Photoshop CC.

Art direction, custom illustration, graphic design and print production.

Julio’s Barrio is a fantastic Mexican restaurant in Edmonton. Julio’s wanted an all new menu system to replace an outdated one that was in dire need of revising. Originally four covers depicted famous Mexican alcohols were redesigned using the Julio’s name, but only one went production. All elements were hand-drawn or hand assembled, including all title text.

Art direction, identity development, graphic design and print production.

Urban Knitters is a yarn boutique on hipster street, Whyte Avenue in Edmonton. Conceptually grounded in the idea of being made by hand, the logo was based on owner’s handwriting. Wanted to attract a younger clientele to the world of knitting.

Art direction, brand development, graphic design, merchandise, web design, and packaging.

A local Edmonton band (mine), On The Sidewalk Bleeding, wanted a bold and bloody look to match the name. Various work from posters, CD packaging, online collateral, to overall branding guidelines. On The Sidewalk Bleeding has since gained national recognition and airplay after rebranding.

Art direction, identity development, custom typefaces/patterns, graphic design.

Karma Root Cards is a greeting card company with big heart and a small budget. Working with the creator, I developed a concept based on her Arabic background. Custom designing a typeface, many hand-drawn tiling patterns and overseeing printing, we developed a bright and beautiful concept to match the owners personality.

Art direction, identity development, graphic design and print production.

Little Fight Night was a fundraiser event for a brave little man named Wyatt Broughton. Born with severe disabilities,who spent the first several years of life in hospital. A pro bono project, I had the pleasure of helping raise over $140,000 dollars to help him live a better life. The concept was based on his name, meaning “Little Fighter”.